To align with the brand identity, Pacvac has established a photography composition guide. The aim is to use the rule of thirds in all of our photos, to keep it authentic, optimistic and current. This is demonstrated through the choice of bright welcoming spaces and settings, as well as the general styling. We portray “real” models as working professionals, going about their jobs using our products at various types of premises. We also place particular focus on our model’s wardrobe to reflect a sense of comfort, practicality, and personality that is non-conforming.
All photography used to advertise Pacvac products must be provided by Pacvac.